FITUR 2027 brings together tourism boards, destinations, travel companies and international brands at IFEMA MADRID from January 20 to 24. For exhibitors, it is an opportunity to showcase their destinations, present new products, meet business partners and create content that continues to deliver value long after the exhibition closes.
Choosing the right photography team matters. Stand images, business meetings, presentations and interactions with visitors all contribute to how a company communicates its presence at one of the world’s leading tourism trade shows.
Fotógrafo Urgente provides professional photography for trade shows and corporate events, combining industry experience, coordinated photographers and an understanding of the demands of live productions.
1. Trade Show Photography That Goes Beyond the Stand
A successful FITUR photography assignment should capture more than the exhibition space itself. Companies may need wide shots of the stand, architectural details, branding, products, team portraits, meetings, networking and interactions with visitors.



We organise coverage around each client’s objectives, helping exhibitors obtain a coherent collection of images for press releases, social media, internal communications, marketing campaigns and future trade show promotions.
2. A Network of Photographers Coordinated by One Team
Fotógrafo Urgente brings together more than 3,800 selected photographers, coordinated by a single team. Founded by photographer Miguel del Riego, the company draws on direct knowledge of the photography industry and professional relationships built over years of working in the sector.

For an exhibition such as FITUR, this structure can be particularly valuable when a company needs coverage across several activities, locations or time slots. The objective is to coordinate the assignment around the brief, rather than leaving the client to manage separate photographers independently.
3. Experience in Corporate Events and Major Productions
Corporate photography requires an understanding of professional environments, brand presentation, tight schedules and the importance of capturing key moments without disrupting the event.
Fotógrafo Urgente works across corporate photography, trade shows and event productions. Its experience in demanding professional environments informs the way assignments are planned, coordinated and delivered.
For FITUR exhibitors, the priority is straightforward: professional images that represent the brand accurately and are useful beyond the exhibition itself.
4. English and Spanish Communication for International Exhibitors
FITUR attracts businesses from across the international tourism industry. Exhibitors need a photography provider who can understand their requirements, communicate clearly and organise the assignment before the event begins.
Fotógrafo Urgente can coordinate projects in English and Spanish, helping international teams define the coverage they need, identify priority moments and establish delivery requirements.
5. Photography Designed Around Your Marketing Objectives
Every exhibitor has different priorities. A tourism board may want destination imagery and meetings with travel operators. A hotel group may focus on its brand, services and commercial partnerships. A technology company serving the tourism industry may need product demonstrations, presentations and professional networking.



We adapt the photography brief to the company, its stand and its objectives. Coverage can include:
- Exhibition stand photography and brand details.
- Team portraits and staff interactions.
- Business meetings and networking.
- Product presentations and demonstrations.
- Corporate events, speeches and presentations.
- Images prepared for marketing, communications and social media.
Defining these requirements in advance helps ensure that the resulting images serve a clear purpose.
6. Plan Your FITUR 2027 Photography in Advance
FITUR takes place over several days, and the most useful photographs often depend on a carefully planned schedule. Key meetings, presentations, stand activities and team availability should all be considered before the exhibition opens.
If your company is exhibiting at FITUR 2027, Fotógrafo Urgente can help you organise your photography requirements, coordinate the assignment and request a quotation tailored to your project.
Contact Fotógrafo Urgente to discuss your stand, schedule and photography requirements.


